Check the meanings of the following words and expressions:
exhibition
information exchange relationship
elderly individuals
technology transfer
joint venture
aggressive marketing strategy
tentatively plans
committed significant resources to
Intellectual Property Office
Ministry of Economic Affairs
consumer trends
has distinguished itself
niche
collaborative relationship
research personnel
1. What does the Taiwanese branch office tentatively plan to do? A.pursue an aggressive marketing strategy B.advance the latest technological developments in bedding comfort, the marketing of these products, and consumer relations in this niche C.construct a new factory next year and broaden its organizational scope
2. What has the R&D Division of the Taiwanese branch committed significant resources to? A.meeting with departmental managers and research personnel B.emphasizing electrically heated bedding and customized pillows C.designing bedding customized for elderly individuals
3. What kind of information exchange relationship is Becky proposing? A. regarding a technology transfer
B. regarding the sleeping needs of elderly individuals
C. regarding a joint venture opportunity
4. What is Becky requesting prior to the visit to the company?
A.materials regarding the company’s technological developments and marketing strategies in this area B.samples of electrically heated bedding and customized pillows C.patent information
5. What has grown rapidly in recent years? A.the Intellectual Property Office of the Ministry of Economic Affairs
B.Taiwan’s elderly population
C.technological developments and marketing strategies in this area
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Post-Listening Exercise
Write a letter to exchange information (資訊交流信函) by including the following contents:
1. Proposing an information exchange relationship
資訊流通關係的提呈
2. Introducing one’s professional experience or that of one’s organization in relation to the proposed information exchange relation
為資訊流通而提供個人或機構經驗
3. Commending the organization or individual to
exchange information with
為資訊流通而讚揚某機構或某人
4. Outlining details of the information exchange
relation 資訊流通關係的細節詳述
5. Expressing optimism in the anticipated information
exchange relation 表達對資訊流通關係的樂觀態度
6. Initiating the information exchange relation
開始資訊流通關係
Refer to additional examples of correspondence at http://www.chineseowl.idv.tw/html/correspondence/