有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 572
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • National Health Insurance scheme

  • clinical practice

  • medical information systems

  • medical information systems

  • annual expenditures

  • annual compound growth

  • outsourcing

  • hardware maintenance

  • direct sales

  • software applications

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. When was the National Health Insurance scheme established?
A. in 1996
B. in 1997
C. in 1995

　

2. In what area has medical-oriented information technology been extensively adopted?

A. in clinical Practice                                                B.  in outsourcing organizations

C. desktop systems

　

3. How much in revenues did the US information industry outsource to the medical services sector in 2001?
A. $100 billion dollars

  B. over $US 2,809,000,000

  C. over $US 1,755,000,000

　

　

4. What can be problematic?                                       A. integrating future applications into existing systems
B.  computerizing hospital operations                       C. training new employees

　

5. What continues to be the largest area for outsourcing?

A. applications development

B. re-engineering

C. information technology

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )