有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 574
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • smart-card ticketing system

  • metro

  • conventional magnetic card

  • wirelessly

  • implanted

　

　

  • prompt transactions

  • tokens

  • repetitive ticket purchases

  • ticket validation

  • traffic congestion

　

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. When was the Taipei Smart Card Corporation established?
A. in 2001
B. in 1999
C. in 2000

　

2. How many private bus companies cooperated in the establishment of the Taipei Smart Card Corporation? A.13                                                                          B.  15

C. 23

　

　

3. How are EASYCARD transactions executed?
A. by increasing capacity, durability, speed, accuracy and security

  B. by enabling prompt transactions

  C. wirelessly through memory IC chips and induction circuits implanted in the card

　

　

4. How does EASYCARD differ from the conventional magnetic card?

A. It is the first IC card for use in mass transportation in Taiwan
B. It frees passengers from carrying coins or tokens, or making repetitive ticket purchases.                                                                    C. It conveniently combines payment for several transport modes into one ticket.

　

　

　

5. What does EASYCARD represent?

A. a milestone for intelligent transport systems in Taiwan

B. prompt transactions

C. reduced traffic congestion

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )