Check the meanings
of the following words and expressions:
smart-card ticketing system
conventional magnetic card
repetitive ticket purchases
1. Listen to the
conversation by pressing the "Play" button and then answering
the following questions. Press the "Final score" button
to check your quiz results.
When was the Taipei Smart Card Corporation established?
B. in 1999
2. How many private bus
companies cooperated in the establishment of the Taipei Smart
How are EASYCARD transactions executed?
increasing capacity, durability, speed, accuracy and security
by enabling prompt transactions
wirelessly through memory IC chips and induction circuits
implanted in the card
does EASYCARD differ from the conventional magnetic card?
is the first IC card for use in mass transportation in Taiwan
B. It frees passengers from
carrying coins or tokens, or making repetitive ticket
C. It conveniently combines
payment for several transport modes into one ticket.
What does EASYCARD represent?
milestone for intelligent transport systems in Taiwan
Write a paragraph that forecasts market trends (預測市場趨勢)
for a product or service by adopting the following structure:
Briefly state the rationale for developing this
In describing the financial aspect of
developing this product, point out the market trends in the area
Visually depict the organization's strategy and
approach to developing the product.
Summarize market survey results, particularly in
terms of the product's commercial potential and categories of