有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 575
 Forecasting Market Trends 預測市場趨勢

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • chemotherapy medicine

  • Public fear of cancer

  • preventive measures

  • excessive drinking

　

　

　

  • nutritionally balanced diet

  • organ removal

  • radiotherapy

  • cancer cells

  • metastasis

  • adverse effects

　

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why has the market demand for chemotherapy medicine expanded?
A. owing to the need to avoid excessive drinking and smoking
B. owing to the need to popularize preventive measures
C. owing to the increasing incidence of cancer

　

　

2. What has led to the popularization of preventive measures?                                                                     A.  research efforts to develop more effective treatments                                                                       B.   public fear of cancer

C.  the need for a nutritionally balanced diet without greasy food

　

　

3. What are several biotech firms developing?
A. foods with anti-cancer properties

  B. products to avoid excessive drinking and smoking

  C. exercise plans

　

　

4. Why have research efforts in chemotherapy medicine been accelerated?

A. to encourage individuals to eat a nutritionally balanced diet and avoid greasy food
B. to develop more effective treatments                                                                   C. to avoid excessive drinking and smoking

　

　

5. What normally occurs after physical treatment and aims to remove all remaining cancer cells?A. chemotherapy

B.   organ removal

C. radiotherapy

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that forecasts market trends (預測市場趨勢) for a product or service by adopting the following structure:

Briefly state the rationale for developing this product.

In describing the financial aspect of developing this product, point out the market trends in the area of development.

Visually depict the organization's strategy and approach to developing the product.

Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application.

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a. 策略的界定（包括最高目標及主要重點）b.  執行策略方案的界定; 市場調查 a. 產品的商業潛力 b. 產品運用的範疇 )