有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 577
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • consumer evaluations

  • woolen carpets

  • nightclothes

  • mass producing

  • spring beds

  • market niche

  • quality mattress

  • turbulence of daily life

  • exceed consumer expectations

  • discount

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What makes Taiwan an ideal market for the diverse products Elsa manufactures?
A. 
Its cold and damp winters
B.
 high consumer expectations
C.
 Its elevated standard of living

 

 

2. Who does Simmons offer quality mattresses for?
A.
 consumers with a humidifier in their bedrooms                                                                     B.individuals with high consumer expectations 

C. individuals who have trouble sleeping

 

 

3. When does Elsa plan to team up with Teco Company?
A.
 in 2005

  B. in 2006

  C. in 2007

 

 

4. What does Simmons educate consumers to do?

A. deal with the turbulence of daily life
B. 
combine innovation with comfort
C. maximize their sleeping experience and ensure a health lifestyle

 

 

5. Why should consumers sleep more comfortably and healthily given the damp climate in Taiwan?

A. They have a stronger purchasing power than previously.

  B. They have a humidifier in their bedrooms.

  C. They know how to deal with the turbulence of daily life.

 

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )