The Chinese Online Writing Lab

1. What makes Taiwan an ideal market for the diverse products Elsa manufactures?
A. Its cold and damp winters
B. high consumer expectations
C. Its elevated standard of living

2. Who does Simmons offer quality mattresses for?
A. consumers with a humidifier in their bedrooms                                                                     B.individuals with high consumer expectations　

C. individuals who have trouble sleeping

3. When does Elsa plan to team up with Teco Company?
A. in 2005

  B. in 2006

  C. in 2007

4. What does Simmons educate consumers to do?

A. deal with the turbulence of daily life
B. combine innovation with comfort
C. maximize their sleeping experience and ensure a health lifestyle

5. Why should consumers sleep more comfortably and healthily given the damp climate in Taiwan?

A. They have a stronger purchasing power than previously.

  B. They have a humidifier in their bedrooms.

  C. They know how to deal with the turbulence of daily life.

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Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area