有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 578
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • turning point

  • Senior Citizens Welfare Law

  • abolished

  • ushered in

  • discrepancy

  • disabled elderly

  • alleviate

  • annual growth rate

  • growing female workforce

  • rural areas

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. When did long term care emerge in Taiwan?
A.
in the late 1990s 
B.
 in the late 1980s
C.
 in the early 1980s

 

 

2. What ushered in the rapid growth of institutional-based organizations?                                                   A. strong public pressure                                         B.  intense market competition 

C. the Senior Citizens Welfare Law

 

 

3. How many disabled elderly individuals represent the market demand for long term institutional-based care in Taiwan?
A.
 more than 18,000

  B. at least 18,000

  C. nearly 18,000

 

4. Which group accounts for 69% of all care providers for the disabled elderly in Taiwan?

A. family members without professional training
B. 
family members with professional training
C. manpower organizations

 

 

5. What is the annual growth rate of disabled elderly in Taiwan?                                                                  A. nearly 20%

  B. nearly 25% 

  C. nearly 30%

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )