有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 579
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • Wound care treatment

  • appropriate treatment

  • life expectancies

  • growing elderly population

  • eradication

  • the latest therapeutic treatment strategies

  • alleviates the burden

  • hospital expenditures

  • porous

  • multiple wounds

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Which group is increasingly emphasizing the need to reduce wound treatment associated costs in clinical practice?
A.
Taiwanese physicians in clinical practice
B.
Taiwan’s National Health Insurance Bureau
C.
Taiwanese hospital administrators

 

 

2. How many patients in the United States alone seek treatment annually for chronic wounds?                      A. nearly 1 million                                                     B. roughly 1 million

C. over 1 million

 

 

 

3. What is vacuum-assisted closure (VAC)?
A.
 a recently developed clinical treatment procedure for patients with chronic illnesses

  B. a recently developed wound management procedure

  C. a recently developed hospital expenditures procedure

 

 

 

4. What can ultimately reduce already strained National Health Insurance resources?

A. decreasing monthly premiums
B. 
lowering medical costs
C. reducing wound healing times

 

 

5.  What does VAC apply to a wound?                            A. constant pressure 

  B. negative pressure

  C. a porous, open-cell foam

 

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )