有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 580
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • immensely popular

  • dominated the market

  • gradually erode

  • market dominance

  • imitated

  • appeal to local tastes

  • gradually matured

  • dominant market share

  • diet food products

  • production management practices

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. When did the production of instant noodles in Taiwan begin?
A.
  in 1970
B.
  in 1967
C.
  in 1968

 

 

2. What company established a food processing plant in Changhua in 1970?                                                   A. Uni-President Enterprises                                   B. Vedan Enterprise Corporation

C. Wei Lih Food Manufacturers

 

 

 

3. Which age group is the biggest consumer of instant noodles?
A.
 7-14 year olds

  B. 30-45 year olds

  C. 15-29 year olds

 

 

 

4. How much in revenues did Taiwanese manufacturers of instant noodles achieve in 2002?                            A. approximately 3 billion New Taiwanese dollars
B. 
more than 3 billion New Taiwanese dollars
C. nearly 3 billion New Taiwanese dollars

 

 

5. Which Japanese company dominated the instant noodles market in Taiwan?                                         A. Ve Wong Company

  B. the International Food Company

  C. the King Car Group

 

 

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )