有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 582
Describing Product or Service Development 產品或服務研發

 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • tomotherapy

  • modulation

  • Pioneered by

  • computed tomography (CT)

  • intensity modulation radiation therapy (IMRT)

 

 

  • unique features

  • prescribed dosage

  • intended area

  • tumor

  • oncology departments

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What does tomotherapy allow physicians to do?
A.
 increase cure rates for cancer patients
B.
  offer precise planning through using a treatment planning optimizer
C.
  verify treatment volumes in advance

 

 

2. How is the dose delivery for all patients optimize  A. by using a treatment planning optimizer that is easier to use than conventional treatment planning systems                                                                        B.  by concentrating the radiation on the tumor and depositing less radiation in surrounding healthy tissue

C. by delivering helical tomotherapy to targets while minimizing damage to healthy tissue

 

 

3. What can this therapeutic treatment system help hospital oncology departments to do?
A.
ensure precise positioning through using a unique verification CT                                                          B. provide enhanced medical care for cancer patients                                                                     C. offer the most advanced radiation delivery system available

 

4. Where and when was tomotherapy pioneered?           A.at the University of Wisconsin-Madison ten years ago 
B. 
at the University of Michigan ten years ago
C. at the University of Wisconsin-Madison fifteen years ago

 

 

5.  How can tomotherapy ensure precise delivery of the prescribed dosage to the intended area?                A. owing to its ability to combine a treatment planning optimizer, a linear accelerator, computed tomography (CT) and a complex intensity modulation radiation therapy (IMRT)

  B. owing to its ability to concentrate the radiation on the tumor and depositing less radiation in surrounding healthy tissue

  C.  owing to its ability to combine complex IMRT with spiral delivery

 

 

 

 

 

 


Score =

Post-Listening Exercise

Write a paragraph that describes product or service development (產品或服務研發)  by adopting the following structure:

Current status of product or service development

Market value

Unique features and characteristics of product or service development

Major manufacturers of this product or service in Taiwan

Rationale for further product or service development in this area

( 產品開發的現階段狀況; 市場的評價; 產品開發的獨創性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因 )