有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 583
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • on-line gaming

  • lags behind

  • large trade imbalance

  • priority list

  • national development

　

　

  • domestic demand

  • state-of-the-art

  • promotional strategies

  • raise brand awareness

  • appeal to

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Which country does Taiwan lag behind in terms of development of on-line gaming?
A.  Hong Kong
B.   China
C.  Korea

　

　

2. How has the Taiwanese government encouraged the development of on-line gaming?                                   A. by adding this sector to the priority list of growth areas for national development                                                                       B.  by promoting the connection between the new game and current comic book series

C.  by emphasizing design, manufacturing and testing

　

　

3. What is the key market sector for on-line gaming?
A. 7-12 year olds                                                         B. 13-26 year olds                                                       C. 30-45 year olds

　

4. How do current government policies aim to satisfy domestic demand for on-line games?                           A.  by emphasizing design, manufacturing and testing
B. by replacing imported Korean products with innovative local products 
 C. by representing a considerable portion of the game sector

　

　

5. Why are new on-line games promoted together with current comic book series, movies and television programs?                                                                    A. to raise brand awareness

  B. to emphasize design, manufacturing and testing

  C.   to appeal to Chinese consumers

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)