有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 584
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • Council for Economic Planning and Development

  • mandatory

  • universal health insurance program

  • coverage

  • healthcare providers

　

　

  • Global Budget payment system

  • resource utilization efficiency

  • scope

  • market competitiveness

  • incentives

  • operational efficiency

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How could the NHI Bureau help control hospital health care costs and resource utilization efficiency?
A.  by expanding the size and scope of the medical care sector
B. by creating incentives for continuously improving operational efficiency
C.  by implementing a Global Budget payment system and introducing payment on a per case basis rather than a per-visit basis

　

　

2. What was the first reason why the NHI Bureau was established?                                                                 A. to improve medical care quality and increase competition among healthcare providers                     B. to enable the economic provision of high quality health care services 

C.to ensure that all Taiwanese residents received insurance coverage 

 

　

　

3. What percentage of all Taiwanese residents had NHI program coverage as of December 1997?
A. around 95%                                                        B. around 96%                                                          C. nearly 100%

　

　

4. How does the NHI system differ from the previous one?                                                                             A.   Patients can freely select where they receive medical care.
B. 40% of the population is left to pay for treatment entirely on their own.
 C. Incentives are available for continuously improving operational efficiency.

　

　

5. What aspect of the medical care sector has the NHI program expanded?                                             A.  its size and scope

  B.  its financial profits

  C.   its geographical reach

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)