有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 586
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • non-invasive

  • positron emission tomography (PET)

  • convergence

  • Pioneered by

  • algorithm

　

　

  • high quality clinical images

  • promising source of revenue

  • unsubsidized services

  • reliance on

  • profitable market niche

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. When did the mathematicians Hudson and Larkin pioneer an image reconstruction method based on ordered subset expectation maximization software?  A.    in 1992
B.  in 1993
C.  in 1994

　

　

2. Which group can choose from other less advanced but still high quality procedures subsidized by NHI?  A. patients that are unwilling to cover the expense of this PET examination themselves                                                                    B. hospitals that are unwilling to cover the expense of this PET examination

C.  governmental authorities that are unwilling to cover the expense of this PET examination

　

　

3. What can this PET software-based medical procedure eventually replace?                                  A. conventional algorithms that enhance the slow convergence of conventional software                                                                    B. conventional computer image reconstruction software                                                                    C. conventional positron emission tomography procedures

　

　

4.  How many patients has the PET Center of Shin Kong Wu Ho-Su Memorial Hospital served over the past two years?                                                            A. over 4,000 patients
B. nearly 4,000 patients
 C. around 4,000 patients

　

　

5. Why are several hospitals developing marketing strategies?                                                                  A. to generate revenues owing to budgetary constraints

  B. to compensate for unsubsidized services

  C. to make patients aware of such high quality medical treatments

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)