有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 588
 Describing a Project for Developing a Product or Service 專案描述

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • as evidenced by

  • large market potential

  • strong government backing

  • strive to

  • equip

　

　

  • price strategy

  • differentiate them from

  • intensely competitive

  • global market

  • medical instrumentation

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How much in revenues did the radiation oncology sector in Taiwan generate in 2004?
A.  between $NT 150 million to $400 billion dollars 
B.  between $NT 500 million to 1 billion dollars
C.  over 1 billion dollars

　

　

2. Why have hospitals with radiation oncology departments expressed strong interest in adopting the latest technological applications?                                A. Given the large market potential and strong government backing                                                     B. Given a four-point based market strategy that can help clinical radiation oncology departments equip management professionals with appropriate and efficient marketing policies

C. Given an intensely competitive global market that emphasizes state-of-the-art medical instrumentation and professionalism

　

　

　

　

3. What does the four-point based marketing strategy focus on?
A. state-of-the-art medical instrumentation and professionalism                                                         B. radiation pharmaceuticals and linear accelerators C. technology differentiation

　

4.  What do instrumentation companies strive to do?  A. prepare radiation oncology departments in Taiwan for an intensely competitive global market
B. efficiently use available resources and identify effective market strategies
 C. help clinical radiation oncology departments equip management professionals with appropriate and efficient marketing policies

　

　

　

5. What is there an increasing market demand for?  A. promotion strategies with unique features that differentiate them from other products

  B. an increasing number of technologies available to radiation oncology departments

  C.   advanced cancer therapeutic treatment strategies

　

　

　

　

　

　

Score =

Post-Listening Exercise

Write a paragraph that describes a project to develop a product or service (專案描述 ) by adopting the following structure:

Provide the rationale for taking on the project.

Present market data that justifies the project's feasibility.

Spell out the immediate and long term goals of the project.

Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it.

Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have.

(專案的背景; 市場的訊息; 專案的目標; 專案的重要特色; 專案的策略; 專案的動向)