The Chinese Online Writing Lab

1. What did selection of Taiwan as Elsa’s retail and distribution hub in the Asia Pacific region involve?
A.  an emphasis on product and service quality via a segmentation marketing strategy involving another brand
B. careful consideration and extensive marketing research
C.  coordination of finances, factory operations and logistics

2. How long has Elsa been operating in Asia?              A. for roughly a year                                                B. for more than a year

C. for less than a year

3. What is Sheila responsible for as an administrator in the programming division?                                    A. sales and after sales service                             B. new employee orientation and on-the-job training, customer relations management-related practices and marketing strategy design                                        C. implementation of marketing strategies, as well as coordination of art design projects

4.  What does Elsa view as its social responsibility?   A. the production of recyclable mattresses              B. servicing the entire Asia Pacific region               C. passing savings on to consumers in the form of competitive retail prices

5. How many divisions has Elsa recently established?A. two

  B. three

  C.  four

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Post-Listening Exercise

Write a paragraph that introduces a company (公司或組織介紹) by adopting the following structure:

Briefly overview the industry to which your organization belongs.

Describe your organization's mission as well as highlight its historical development.

Introduce the organizational structure.

If necessary, outline the organization's operating funds and (for non-profit organizations) the characteristics of each funding source.

Highlight recent technical accomplishments within the organization.

• Point towards the organization's future directions.