有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 590

Introducing a compan公司或組織介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • fully automated

  • logistics

  • ample

  • exceptional customer service 

  • Well positioned to

 

 

  • cosmetics

  • pharmaceuticals

  • comprehensive and diverse range

  • industrial characteristics

  • fully complies with

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How much did Taiwan Secom Company and Goldsun Development & Construction Company jointly invest to establish Goldsun Express & Logistics (GE&L) Company?
A.
 NT$ 485,000,000
B.
 NT$ 490,000,000
C.
  NT$ 495,000,000

 

 

2. What is GE&L well positioned to lead?                       A. environmental resource planning                          B. the Taiwanese logistics service sector

C. the Taiwanese integrated and intelligent distribution sector

 

 

3. How does GE&L ensure customer satisfaction through its three-stage client service approach?
A.
by tailoring offered services based on client needs                                                                        B. by closely monitoring the flow of incoming and outgoing goods                                                          C.   by ensuring that the logistic needs of customers are managed efficiently

 

4.  How is the flow of incoming and outgoing goods closely monitored through the three-stage client service approach?                                                        A. by minimizing the influence of logistics services on business transactions during the initial service stage
B.
by outsourcing distribution services
C. by using EIQ analysis (commonly known as volume and variation analysis)

 

 

5. Why is GE&L striving to become an integrated and intelligent distribution center with exceptional customer service?                                                     A. to provide comprehensive logistics services and achieve complete customer satisfaction

  B. to minimize the influence of logistics services on business transactions during the initial service stage

  C.   to undertake advanced and fully automated logistics

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a company (公司或組織介紹) by adopting the following structure:

Briefly overview the industry to which your organization belongs.

Describe your organization's mission as well as highlight its historical development.

Introduce the organizational structure.

If necessary, outline the organization's operating funds and (for non-profit organizations) the characteristics of each funding source.

Highlight recent technical accomplishments within the organization.

  • Point towards the organization's future directions.
( 簡要陳述組織所屬之產業的概況; 組織的使命; 組織的發展沿革; 組織的架; 特殊部門的發展現況;.組織最新的科技成就; 結論 )