有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 594

Introducing a compan公司或組織介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • pharmaceutical manufacturer

  • accreditation

  • factory operations

  • integrating

  • continuously upgrading

 

 

  • superior product quality

  • clinical trials

  • extract

  • Chinese herbal medicine

  • standardize

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What did Sinphar Pharmaceutical Corporation receive in 1996?
A.
   ISO 17025 accreditation
B.
 GLP accreditation
C.
  ISO 9001 accreditation

 

 

2. How much did Sinphar invest Sinphar to construct its research and development center in Taiwan?         A. nearly NT$ 230,000,000                                     B.over NT$ 230,000,000 

C.  approximately NT$ 230,000,000

 

 

3. What demonstrates the commitment of the Sinphar Group to developing state-of-the-art product technologies?
A.
 a 12,000 square feet, five-story facility       B.An R&D budget of $NT 80,000,000 for 2003   C. its clinical trial facility for Chinese herbal medicine

 

4. What greatly facilitates Sinphar’s product technology research?                                                    A.  a state-of-the-art R&D Center                             B. further investment of up to $NT 450,000,000   C. its biotechnology expertise to extract and purify traditional Chinese medicine components

 

 

5. When was Sinphar Pharmaceutical Corporation established?                                                                 A. in 2002

  B. in 2003

  C.   in 1977

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a company (公司或組織介紹) by adopting the following structure:

Briefly overview the industry to which your organization belongs.

Describe your organization's mission as well as highlight its historical development.

Introduce the organizational structure.

If necessary, outline the organization's operating funds and (for non-profit organizations) the characteristics of each funding source.

Highlight recent technical accomplishments within the organization.

  • Point towards the organization's future directions.
( 簡要陳述組織所屬之產業的概況; 組織的使命; 組織的發展沿革; 組織的架; 特殊部門的發展現況;.組織最新的科技成就; 結論 )