有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 596

Introducing a Division or Department        組或部門介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • In line with

  • overhead costs

  • product differentiation

  • install

  • integral

 

 

  • highly responsive to

  • recent emergence

  • as demonstrated by

  • flexible procedures

  • commercial viability

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why is the Biotechnology Division preparing to install extraction equipment for water and organic solvents, operating lines and packing facilities?          A.  to increase its technical expertise in fermentation, extraction, biological reagents, biomedical materials, biopharmaceuticals and in vitro diagnostics                                                                   B.  to remain flexible and highly responsive to market fluctuations                                                      C.  to manufacture various high value-added products that adhere to FDA standards

 

 

2. In what area is the Sales Department committed to educating customers?                                                   A. regarding the health benefits of its  biotechnology products                                                B. regarding its core competence and commercial viability in functional foods and cosmetics                  C. regarding its expertise in fermentation, extraction, biological reagents, biomedical materials, biopharmaceuticals and in vitro diagnostics

 

 

 

 

3. How has the Sales Department at Taiwan Sugar Corporation stayed in line with corporate goals of enhancing biotechnology product quality, reducing overhead costs and adopting the latest professional technologies?                                                            A. by developing product technologies and technical expertise in fermentation, extraction, biological reagents, biomedical materials, biopharmaceuticals and in vitro diagnostics                                                        B. by adopting an integrated marketing approach that stresses product differentiation                       C. by adhering to FDA standards

 

 

4. When are advanced biotechnology products widely anticipated to reach commercialization?                      A. within the next year                                              B. within the next two years                                    C. within the next five years

 

 

5.  Why has Taiwan Sugar Corporation invested heavily in developing biotechnology-related technologies?                                                            A. to meet expected strong future market demand B. to determine its core competence and commercial viability in the biotechnology market                         C. to ensure corporate success

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a division or department (組或部門介紹) by adopting the following structure: 

Describe the setting of your division or department within the larger organization.

Highlight the organizational structure of the division or department.

Point out the staff's strengths and educational backgrounds/ work experience in a particular field.

Spell out the missions of the division or department.

Elaborate on the manufacturing or research capabilities within the division or department.

List the technical services (e.g. industrial and consultancy) that the department or division offers.

( 介紹部門所屬的組織或公司; 部門的組織架構; 部門的人才來源和教育背景;部門的使命; 部門之製造或研究的能力; 部門提供的產業服務 )