有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 597

Introducing a Division or Department        組或部門介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • staffed by

  • competitive edge

  • intensely competitive

  • logistics sector

  • service quality

 

 

  • indispensable

  • cohesive business strategy

  • punctual product delivery

  • stock inventory

  • supervises

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How large is the Service Division of Goldsun Express & Logistics Corporation?                                A. the second to largest division in the company in terms of employees                                                      B. the smallest division in the company in terms of employees                                                                    C. the largest division in the company in terms of employees

 

 

 

2. What is the average professional experience in the logistics sector for employees in the Service Division? A. more than two years                                            B. nearly two years                                                   C. two years

 

 

 

 

3. What is the company’s business strategy based on?
A.
customer relations management-related practices B. maintaining a competitive edge in Taiwan’s intensely competitive logistics sector                          C. devising and implementing marketing strategies, as well as coordinating customer design projects

 

 

 

4. What products does the Service Division supervise delivery to regional hospitals, medical centers and department stores?                                                      A. 3C products such as mobile phones, personal computers (PC) and PC peripherals, personal digital assistants (PDA)                                                          B. PDA peripherals and entertainment media products, including DVDs, VCDs, CDs and VHS tapes
C. cosmetics and pharmaceutical products

 

 

5. How long has the Service Division of Goldsun Express & Logistics Corporation been in existence?A. for more than a decade                                       B. for two decades                                                      C.  for a decade

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a division or department (組或部門介紹) by adopting the following structure: 

Describe the setting of your division or department within the larger organization.

Highlight the organizational structure of the division or department.

Point out the staff's strengths and educational backgrounds/ work experience in a particular field.

Spell out the missions of the division or department.

Elaborate on the manufacturing or research capabilities within the division or department.

List the technical services (e.g. industrial and consultancy) that the department or division offers.

( 介紹部門所屬的組織或公司; 部門的組織架構; 部門的人才來源和教育背景;部門的使命; 部門之製造或研究的能力; 部門提供的產業服務 )