有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 601

Introducing a technology 科技介紹


　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • competitive edge

  • domestic automotive sector

  • time consuming process

  • production bottlenecks

　

　

  • storage capacity

  • Catering to

  • optimize

  • on-line queries

  • global competitiveness

  • fully automated

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How do global automakers generally produce cars?
A.  in large quantities
B. in smaller quantities
C. with more diversification

　

2. How does the advanced PDVC system improve automation control technologies?                                A. by focusing mainly on flexibility in production scheme, online production and further integration of information technologies                                             B. by producing a smaller quantity of more diverse products                                                                       C.  by foreseeing potential production bottlenecks

　

　

　

　

3. How much has the PDVC system saved China Motors Corporation?
A. NT$ 2,000,000 over the past six  months  B.NT$ 2,000,000 over the past year                     C. NT$ 2,000,000 over two years

　

　

4. How does the PCVC system help to simultaneously optimize factory floor use and satisfy consumer demand?                                                                       A. by arranging the simultaneous production of various models, striving to fill factory orders, and making on-line queries regarding how to increase upper and lower supply chain efficiency                      B. by eliminating an inefficient and time consuming process
 C. by producing a smaller quantity of more diverse products than global automakers do

　

5. How has China Motors Corporation (CMC) increased its productivity and enhanced its competitive edge in the domestic automotive sector?                              A. by arranging the simultaneous production of various models, striving to fill factory orders, and making on-line queries regarding how to increase upper and lower supply chain efficiency                   B. by recently constructing a project documentation and version control (PDVC) system                           C.   by simultaneously optimizing factory floor use and satisfying consumer demand

　

Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )