有效撰寫英文行銷(Writing Effective Marketing Promotional English)


 
Exercise 602

Introducing a technology 科技介紹


 

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • Elevated living standards

  • strong consumer demand

  • equivalent technology

  • prohibitive costs

 

 

  • liquid crystal displays

  • consumer appliances

  • phenomenal growth

  • one-stop-shop

  • annual revenues

  • international patents

 


II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why has AU Optronics Corporation not yet developed the equivalent technology for extremely large sized displays?
A.
 the inability to provide both large and small-medium applications
B.
the inability to simultaneously achieve a competitive price, large size and high quality
C.
  primarily owing to the prohibitive costs

 

2. What has the ability of AU Optronics Corporation to integrate life sciences and medical technology resulted in?                                                                  A. the effective integration of multidisciplinary fields                                                                           B. state-of-the-art photoelectronic laser technology applications                                                                  C. technological advances in manufacturing liquid crystal displays

 

 

 

3. How many employees did AU Optronics Corporation have by the end of 2003?
A.
over 20,000                                                         B. nearly 20,000                                                       C. 20,000

 

4. How many local and international patents does AU Optronics Corporation own?                                        A. 656
B.
676
C. 556

 

5. What will enable AU Optronics to continue to succeed?                                                                    A. the ability to produce large-sized panels for use in desktop monitors, notebook PCs, LCD TVs and other consumer appliances                                                  B. the most advanced  TFT-LCD technologies        C.   the effective integration of multidisciplinary fields such as optoelectronics, mechanical engineering, electrical engineering and materials science

 


Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )