有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 603

Introducing a technology 科技介紹


　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • leading cause of mortality

  • high incidence of

  • fatalities annually

  • greater likelihood of

  • most extensively adopted

　

　

  • survival rate

  • an essential part of

  • twice the intensity

  • conventional approaches

  • terminating cancer cells

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What is the most extensively adopted of the following therapeutic methods?
A.  microwave therapy
B. high temperature therapy
C. radiation therapy

　

　

2. Why has liver cancer ranked as a leading cause of mortality in Taiwan during the past decade?               A. because of Taiwan’s unusually high incidence of Hepatitis B and Hepatitis                                             B. owing to the inability to reduce damage to normal cells                                                                             C. owing to the inability to treat various cancers using radiation therapy

　

　

　

　

3. What explains the high levels of hepatitis associated liver cancer among Taiwanese?                 A. Taiwan has over 10,000 fatalities annually from chronic liver hepatitis, cirrhosis or liver cancer.      B. 80 to 90% of those affected carry the Hepatitis B or Hepatitis C viruses.                                            C. Individuals with Hepatitis B have a 150 times greater likelihood of contracting liver cancer than those without the virus.

　

　

　

4. How has radiation therapy advanced rapidly during the past decade?                                                          A. from microwave therapy to high temperature therapy                                                                        B. from CO-60 to 3D conformal therapy
 C. from radiation therapy to high temperature therapy

　

　

　

5. Why do patients treated with BID receive irradiation treatment in the morning?                       A. to integrate BID with other therapeutic methods

  B. to damage the DNA of cancer cells

  C. to reduce damage to normal cells

　

Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )