有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 605

Introducing a technology 科技介紹


　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • diversifying

  • annual output

  • complexity

  • environmentally responsible

  • strictly adhering to

　

　

  • safety and hygiene practices

  • environmentally friendly

  • cultivating

  • social consciousness

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What must global enterprises commit themselves to?      
A.  integrating electronic equipment, silicon chips, chemical processes, gas water and electricity
B. professional integrity and environmental consciousness
C.  satisfying consumer demand with quality technological products that have low power consumption and comprehensive technical services

　

　

　

2. How has ABC Corporation tried to be a sustainable and environmentally responsible company?                  A. by cultivating social consciousness                      B. by creating employment opportunities while operating in a sustainable manner                                C.  by maintaining environmentally safe manufacturing practices aimed at protecting employee health and security

　

　

　

　

3. What should environmentally sound manufacturing processes aim to do?                                                 A. reduce employee error, conserve water and electricity and reduce pollutant emissions                                                                  B.satisfy consumer demand with quality technological products that have low power consumption and comprehensive technical services                              C. diversify from advanced manufacturing technologies into specialized design processes

　

　

　

4. When did ABC Corporation commercialize the first cellular phone?                                                               A. in 1970
B. in 1975
 C. in 1980

　

　

　

5. How much did ABC Corporation generate in revenues last year?                                                                  A. US$ 1,000,000,000

  B. US$ 1,250,000,000

  C.   US$ 1,500,000,000

　

Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )