有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 606

Introducing a technology 科技介紹


　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • missile systems

  • objections

  • defense purchases

  • designed for

  • equipped with

　

　

  • create a balance

  • arms buildup

  • local arms manufacturers

  • domestic defense needs

  • over dependence

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What has forced Taiwan to develop its own ground-to-air guided anti-missile system?
A.  to create a balance in the arms buildup involving Taiwan and China
B. Chinese objections over Taiwanese defense purchases 
C.  to repel an amphibious attack and provide superior firepower to conventional tube artillery

　

2. Where did Taiwan import ground-to-air guided anti-missile systems from?                                                 A. Canada and the United States                             B.   China                                                                    C.  its diplomatic allies

　

　

3. Who has designed and enhanced the Shiung-Feng 1 and 2, and Ting-Kung 1 and 2 missile systems?        A. The Taiwanese Ministry of National Defense   B. Chung Shan Institute of Science and Technology  C. China

　

4. How has the Ting-Kung 2 missile increased its range and firepower?                                                             A. by adopting an active radar homing seeker
B. by repelling an amphibious attack and providing superior firepower to conventional tube artillery
 C.   by coming equipped with a fully automatic fire control system, elevation and azimuth driven systems, as well as positional and direction determining systems

　

5. What is the Ting-Kung 1 missile fitted with?       A. positional and direction determining systems    B. a fully automatic fire control system                  C.  a semi-active radar homing seeker

　

Score =

Post-Listening Exercise

Write a paragraph that introduces a technology

(科技介紹) by adopting the following structure:

Briefly explain the factors(internal and external) factors that influence development of this technology in Taiwan.

Point out the unique characteristics of this technology development in Taiwan.

List the objectives of how to further develop this technology.

Define the role of this technology in relation to environmental, manufacturing or technology problems.

Briefly summarize previous efforts to solve or alleviate above problems, along with the contributions and limitations of such efforts.

List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances.

( 影響台灣科技發展的因素; 科技發展的特色; 發展.科技的目標; 界定.科技的地位 a) 扼要解釋在環境,製造或科技方面的問題 b) 解決或改善問題的歷年成效; ( 註記:可列入特定領域內政府的特殊規定); 目前從事的應用科技 a) 應用科技的特色或特徵 b) 特殊的個案; 科技市場的契機; 繼續從事科技應用的未來挑戰 )