The Chinese Online Writing Lab

1. Why are Taiwanese animation firms limited in their ability to build brand recognition?                               A.  Labor costs in China and India are significantly lower than in Taiwan.                                                   B. Because overseas businesses continue to view them as original equipment manufacturers (OEMs)
C. Taiwanese animation companies lack animation designers with global marketing expertise.

2. What has transformed the Taiwanese animation sector and increased productivity and innovativeness? A. digitization, or placing animated objects in a digital context                                                              B. a loan fund to develop digital content                  C. efforts to move beyond the traditional OEM model and develop brand recognition

3. Why do Taiwanese animation companies have difficulty in securing bank loans or other financial support as company startups?                                   A. largely owing to the lack of animation designers with global marketing expertise                      B.largely owing to the inability to move beyond the traditional OEM model and develop brand recognition  C. largely owing to their relative immaturity

4. Why did the Ministry of Economic Affairs recently initiate a loan fund to develop digital content?            A. to enhance business-related research and development tasks, such as enhancing process efficiency
B. to benefit the animation sector                           C. to apply increasingly novel 3D techniques in cartoons, animation videos and Internet-based animation and animation films

5. Which organizations in Taiwan focus on developing 3D techniques and animation designs?                      A. the Ministry of Economic Affairs                       B. academic research centers                                 C.   R&D departments in animation firms

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Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.