有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 608

Introducing an industry  工業介紹

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • aging society

  • construction enterprises

  • retirement housing complexes

  • luxury accommodations

　

　

  • uniform

  • subsidized by the government

  • bed-ridden elderly

  • retired serviceman

  • recuperative facilities

  • staffed with

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why does the government need to provide affordable, basic housing that suits the needs of this growth sector?                                                             A.  to organize social activities, health management, hotel type services, and specialist service staff         B. to offer a diverse array of services to high income elderly individuals                                            C. to look after the welfare of the elderly

　

　

2. Who are long-term residential care facilities available for?                                                               A. high income elderly individuals                              B. chronically ill elderly who are largely bed ridden C. low income elderly individuals　

　

　

　

3. How long are luxury accommodations for elderly tenants leased to?                                                         A. from one to three years                               B.for more than twenty years                                 C. from three to twenty years

　

4. What are examples of long-term residential care facilities available for chronically ill elderly?             A. residential facilities for retired serviceman that combine housing with recuperative facilities               B. residential facilities for high income elderly individuals                                                                     C. retirement housing complexes with luxury accommodations

　

5. How are government-registered residential facilities run?                                                           A. in conjunction with general nursing staff           B. in conjunction with local construction enterprisesC.  in conjunction with private recuperative centers

　

Score =

Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.

( 此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點; 產業採用的科技; 台灣相關的研究發展設備; 重要的研究發展專案; 產業發展個案的範例; 未來的發展 )