有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 609

Introducing an industry  工業介紹

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • enormous potential for

  • locally produced

  • nano-materials

  • using energy efficiently

  • incentives

　

　

  • transform

  • synthesizing

  • manipulating

  • implications

  • commercialization

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What does continued economic development in Taiwan depend on?
A.  the ability to constantly adopt advanced manufacturing practices such as nano-materials technology
B. the ability to further understand the properties of nano-materials and their implications for product commercialization
C.  the ability to adopt advanced production technologies such as nano-materials

　

2. What is important to Taiwan’s continued economic growth?                                                                        A. the ability to constantly adopt advanced manufacturing practices such as nano-materials technology                                                                    B. the ability to further understand the properties of nano-materials and their implications for product commercialization                                                        C. the ability to adopt advanced production technologies such as nano-materials

　

　

　

3. What has the Taiwanese government offered numerous incentives for?                                           A. reducing the time between product development and commercialization                                              B.local companies to develop their research capabilities                                                                 C. using energy efficiently for manufacturing purposes

　

4. How much has the Taiwanese economy matured?    A. to the extent where labor and capital resources are already efficiently allocated for manufacturing
B. to the extent where the time between product development and commercialization is reduced            C. to the extent where the properties of nano-materials are manipulated to meet industrial specifications

　

5. What is Taiwan a key global manufacturer of?     A. nanotechnology products                                   B. energy efficient materials                                 C. 3C and synthetic fiber products

　

Score =

Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.

( 此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點; 產業採用的科技; 台灣相關的研究發展設備; 重要的研究發展專案; 產業發展個案的範例; 未來的發展 )