有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 610

Introducing an industry  工業介紹

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • justified

  • tremendous capital requirements

  • luxurious seating

  • off-peak ticket prices

　

　

  • the most daunting undertaking

  • commuter stations

  • custom-designed

  • tourism packages

  • shuttle services

  • integrate

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How long does the Taipei-Kaohsiung Tzu-Chiang express train ride last?                                                A. 3 hours 59 minutes one way                                 B. 3 hours 59 minutes round trip                              C. 4 hours 59 minutes one way

　

2. What does not justify the tremendous capital requirements of railway construction?                         A. expensive off-peak ticket prices                         B. lack of governmental funding                               C. recent passenger numbers

　

　

　

3. Why have individuals been encouraged to drive cars or take passenger buses instead of riding the train?A. custom-designed train tourism packages           B. expanded train cargo capacity                             C. completion of the Chung-shan and Formosa freeway projects

　

4. What does TRA need to do in order to make the THSR competitive with other transportation modes?  A.  encourage automotive companies to offer more inexpensive cars                                                          B. provide additional short-distance train lines and promote custom-designed train tourism packages       C. offer luxurious seating and inexpensive off-peak ticket prices

　

5. Why should the Taiwan Department of Transportation integrate the efforts of TRA and the THSR?                                                                      A. to provide a comprehensive, comfortable and convenient passenger service                                    B. to purchase the push-pull Tzu-Chiang express train and, most significantly, the south-link line and the round island railway network                               C. to construct a rail line from Keelung to Taipei

　

Score =

Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.

( 此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點; 產業採用的科技; 台灣相關的研究發展設備; 重要的研究發展專案; 產業發展個案的範例; 未來的發展 )