有效撰寫英文行銷(Writing Effective Marketing Promotional English)


　
Exercise 612

Introducing an industry  工業介紹

　

I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

  • loan default rates

  • comprehensive reforms

  • market liberalization

  • institutional mergers

  • well-intentioned

  • incurred

  • differentiating

  • gain a foothold

　

II. Listening Exercise [Top]

1. Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why have merged entities suffered impaired corporate performance?                                              A. owing to continued globalization, most notably in the form of WTO entry                                               B. owing to the foothold that overseas firms have gained in the domestic market                                     C.  owing to defaulted loans and debts acquired during their mergers

　

　

2. How were merger policies intended to strengthen poorly performing banks or credit cooperatives?        A. by merging them with more healthy financial institutions                                                                   B. by increasing banking service quality and improving the competitiveness of domestic institutions                                                                   C. by increasing loan default rates

　

　

　

3. What comprehensive reforms in the financial sector has the Taiwanese government initiated?
A.  those focusing on listed stocks in Taiwa B.those focusing on Taiwan’s entry into the WTO C. those focusing on market liberalization and institutional mergers

　

　

4. Why have large numbers of banks emerged?          A. the increased competitiveness of domestic institutions                                                                   B. market liberalization policies                               C. well-intentioned governmental policies

　

　

5. Why have the prices of many listed stocks in Taiwan been driven down?                                        A. substandard corporate performances                  B. increasing loan default rates                              C. market liberalization and institutional merger policies

　

Score =

Post-Listening Exercise

Write a paragraph that introduces an industry

(工業介紹) by adopting the following structure:   

Briefly highlight the general characteristics of this industry in Taiwan.

Point out the difficulties encountered in industrial development.

Describe current activities of the particular industrial sector.

Elaborate on the available technologies that are employed by the industry.

Discuss the related research and development facilities in Taiwan, and how they assist/collaborate with that particular industry.

Outline the major research and development programs that are currently underway within the industry.

Provide a case example of industrial development.

( 此種產業在台灣的一般特色 a) 產業所面臨的困境 b) 簡述一或二個目前活動的重點; 產業採用的科技; 台灣相關的研究發展設備; 重要的研究發展專案; 產業發展個案的範例; 未來的發展 )