閱讀技巧 (Reading Comprehension)

　

Exercise 631
Purpose: Increasing reading comprehension skills /加強閱讀技巧

Pick the work or expression whose meaning is closest to the meaning of the underlined word or expression in the following passages.

 

1. The Taiwan operations of the German mattress brand ‘Elsa’ were set up in 2004, with aspirations of servicing the entire Asia Pacific region. 

I A. reproaches

B. yearnings  

C. castigations

　

2. Following careful consideration and extensive marketing research, Elsa selected Taiwan as its retail and distribution hub in the Asia Pacific region.

A. aggregation

B. disbursement

C. stockpile

　

3. The Taiwanese bedding market recently has experienced sales growth, with statistics from the Directorate General of Budget, Accounting and Statistics, Executive Yuan revealing revenue growth from NT$ 24,000,000,000 in 1991 to NT$ 59,000,000,000 in 2001.

A. depreciation 

B. contraction   

C. augmentation  

　

4. Besides manufacturing wool and cotton mattresses in Germany, in Malaysia, Elsa also produces emulsion products such as pillows and mattresses. 

A. fabricating    

B. demolishing 

C. pulverizing 

　

5. The excellent emulsion quality and relatively inexpensive labor in Malaysia have allowed Elsa to reduce overhead costs and pass these savings on to consumers in the form of competitive retail prices.

A. shoddy 

B. mediocre  

C. peerless  

　

6. Elsa has been operating in Asia for less than a year, and has sought to emphasize product and service quality via a segmentation marketing strategy involving another brand. 

A. refute  

B. accentuate  

C. discredit 

　

7. Notably, Elsa views the production of recyclable mattresses as its social responsibility. 

A. neglects

B. disregards

C. envisions

　

8. Elsa has recently established three divisions: accounting, business and programming.

A. instituted

B. expunged

C. ostracized

　

9. The accounting division coordinates finances, factory operations and logistics; the business division focuses on sales and after sales service; and the programming division devises and implements marketing strategies, as well as coordinates art design projects.

A. obstructs 

B. promulgates 

C. deters

　

10. As an administrator in the programming division, Sheila is responsible for new employee orientation and on-the-job training, customer relations management-related practices and marketing strategy design.

A. practical    

B. theoretical 

C. hypothetical

　

Score =


Additional practice can be found in  Writing Effective Study Plans by Ted Knoy for some of these definitions.

View the accompanying Power Point presentation on details of how to write this paragraph.

 

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