有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 662

Describing Organizational or Technical Needs
(描述組織或科技需求)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • market liberalization
  • accession to the World Trade Organization
  • further spurred
  • foreign direct investment
  • international business centers
  • export-oriented markets
  • business premises ?
  • emerging markets
  • liaison
  • investors’ concerns ???


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How does an international business center in China typically disseminate information to attract foreign investment?
A. through the World Trade Organization
B. through local governmental regulations
C. through the mass media

2. What is vital to commercial success?
A. identifying the factors that influence the location of an international business center
B. selecting sites where overseas firms can operate
C. reducing operational costs and exchanging information

3. What will increase operating costs and reduce the profit margin?
A. the inability to provide information on such topics as food, clothing and lifestyle
B. uncertainty of the investment climate and laws
C. the inability to locate an international business center efficiently

4. What factors have enabled China’s economy to grow at an annual rate of more than 9%, with external trade increasing by nearly 15% annually?
A. market liberalization and export-oriented markets
B. foreign direct investment and many multinational corporations
C. overseas investors and governmental officials

5. Why do many multinational corporations intend to move some of their operations to China?
A. because overseas firms are unfamiliar with the local language and constraints on capital
B. because globalization trends encourage foreign direct investment
C. because selecting sites where overseas firms can operate can be a complex task


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Briefly introduce a technology sector or market niche.
簡述一個科技部門或市場利基
2. Describe an external or internal factor affecting that sector or niche.
內外部影響科技部門或市場利基的因素
3. Introduce a specific problem(s) that hinders development of that sector or niche.
描述一個阻礙科技部門或市場利基發展的問題
4. State the technical or marketing need that must be addressed to resolve this problem.
說明必須解決這個問題的科技或市場需求