有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 667

Explaining Difficulties in Developing a Product or Service
(描述產業所面臨的困境)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • poses a major challenge
  • changing family structures
  • specialized license certification
  • academic attainment
  • governmental infrastructure
  • nursing care attendants
  • outsourcing agencies
  • lack of standardized training ?
  • adequate evaluative criteria ?
  • widespread customer dissatisfaction ???


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What do most nursing care attendants lack?
A. adequate supervision
B. adequate evaluative criteria
C. a uniform management approach to ensure the quality of service

2. What do outsourcing firms lack?
A. objective criteria in selecting nursing care attendants
B. a sufficient elderly population
C. employees with basic healthcare training skills and necessary knowledge of hospital or governmental infrastructure

3. What has led to an emphasis on controlling personnel costs while maintaining high-quality services?
A. a rapidly growing elderly population
B. changes in Taiwan’s National Health Insurance scheme
C. changing family structures and the frequency of chronic illnesses

4. What poses a major challenge for long-term care management?
A. the outsourcing of nursing care attendants
B. a rapidly growing elderly population
C. adequate knowledge of hospital or governmental infrastructure

5. What makes it impossible to control the quality of service provided island-wide?
A. the inability of nursing care attendants to perform their tasks efficiently
B. the inability of relatives of the patient to select the most appropriate care provider
C. the lack of standardized training


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Describe the general setting for developing a particular product or service.
描述產品或服務研發的流程配置
2. Introduce the main problem(s) that managers face in developing that product or service.
描述產品或服務研發主要的問題點
3. State the implications or consequence of the problem(s) remaining unresolved.
描述不解決問點的後果