Explaining Difficulties in Developing a Product or Service (描述產業所面臨的困境)
I. Pre-Listening Exercise II. Listening Exercise III. Post-Listening Exercise
Check the meanings of the following words and expressions:
1. What do on-line gaming companies emphasize? A. the importance of knowledge-based assets B. the ownership of intellectual capital C. tangible assets
2. How much in revenues did the global online gaming sector generate in 1999? A. US$ 1 billion B. US$ 1.5 billion C. US$ 2 billion
3. What do conventional accounting methods lack? A. the ability to measure the value of tangible assets that can be quantified in a company B. knowledge-based assets C. the ability to rate a company’s value
4. What have previous studies seldom measured? A. tangible assets such as property, facilities and equipmentpharmaceutical sectors B. intellectual capital C. the value of on-line gaming companies
5. What has declined with the increasing importance of knowledge-based assets? A. the relative importance of tangible assets B. the relative importance of intellectual capital C. the relative importance of scientific and technological advances
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Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:
1. Describe the general setting for developing a particular product or service. 描述產品或服務研發的流程配置 2. Introduce the main problem(s) that managers face in developing that product or service. 描述產品或服務研發主要的問題點 3. State the implications or consequence of the problem(s) remaining unresolved. 描述不解決問點的後果
