The Chinese Online Writing Lab

1. Why were questionnaires sent to managers of on-line gaming companies and banks?
A. to measure the actual value of an on-line gaming company
B. to find out which factors should be considered in measuring the intangible capital of their companies
C. to understand which factors are deemed most important by them in determining the intellectual capital of on-line gaming companies

2. Why were the results considered based on the criteria applied by banks?
A. to understand how on-line gaming companies measure their intangible capital
B. to provide a valuable reference for banks when determining whether to grant commercial loans
C. to measure the intellectual capital of a business

3. Why was content analysis performed?
A. to enhance the conventionally used indexes and increase their accuracy
B. to devise questionnaires on the components of intellectual capital
C. to measure the value of the intellectual capital of on-line gaming companies

4.How does the proposed index provide a valuable reference for banks when determining whether to grant commercial loans?
A. by measuring the value of the intellectual capital of on-line gaming companies
B. by significantly reducing the likelihood of defaulted loans
C. by providing on-line gaming companies with criteria to determine their intellectual capital

5. What do banking institutions need to understand?
A. how to enhance the conventionally used indexes and increase their accuracy
B. how on-line gaming companies measure their intangible capital
C. how to measure the value of the intellectual capital of on-line gaming companies

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III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the objective of your project.
方案目標介紹
2. Describe the methodology for the project.
方法論介紹
3. State the main results of the project.
描述方案實行後會產生的主要成果
4. Describe the main contribution of the project to a particular field or sector.
描述對特定領域或部門的貢獻