有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 677

Summarizing the Results of a Project
(方案結果的總結)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • credit risk assessment
  • defaulted loan burden
  • identify the attributes of
  • overdraft records
  • outstanding loans
  • credit ranking criteria
  • greatly facilitating
  • grant a loan
  • more thoroughly satisfying customers
  • highly promising for


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What was established for all customers in the bank database?
A. the defaulted loan burden of small financial institutions
B. data mining applications in financial institutions
C. credit ranking criteria based on a decision tree were then established

2. How were highly effective data mining approaches applied?
A. to reduce operating costs by enhancing process flow
B. to identify the attributes of each customer account
C. to reduce the defaulted loan burden of small financial institutions

3. How does the credit risk assessment model reduce operating costs?
A. by reducing the defaulted loan burden of small financial institutions
B. by analyzing a mass of data
C. by enhancing process flow

4.What does each customer account include?
A. effective marketing strategies based on acquired data
B. overdraft records, outstanding loans and income level
C. potential data mining applications in financial institutions

5. What is the proposed model highly promising for?
A. concealed purchasing models
B. small financial institutions
C. other industrial applications


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the objective of your project.
方案目標介紹
2. Describe the methodology for the project.
方法論介紹
3. State the main results of the project.
描述方案實行後會產生的主要成果
4. Describe the main contribution of the project to a particular field or sector.
描述對特定領域或部門的貢獻