有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 686

Citing Examples of Product/Service Commercialization
(產品/服務銷售實例)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • online auctioning
  • seemingly unlimited number of potential consumers
  • most popular venues
  • store premises
  • security mechanisms
  • confidential and secure commercial interactions
  • level playing field
  • payment terms
  • breach of confidence in personal data
  • expand the range of products and services offered


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Why does confusion occasionally arise over payment terms?
A. owing to the lack of potential consumers constantly online
B. owing to the lack of an escrow service for its customers
C. owing to the lack of face-to-face interaction

2. What facilitates Internet users’ accessing of auction websites for bidding or selling?
A. the convenience of hi-speed Internet connections
B. face-to-face interaction
C. close inspection of a product on the store premises

3. What are Taiwan Yahoo-Kimo and Taiwan E-bay renowned for?
A. their ability to influence the final product price and sales terms
B. their ability to reinforce security mechanisms that require credit card or bank account information
C. their novel marketing mechanisms and operational models

4.Why is online auctioning a unique form of e-commerce?
A. its ability to combine conventional auctioning practices with advanced information technologies
B. its ability to provide an escrow service for its customers
C. its ability to delay product delivery

5. What is likely to delay product delivery?
A. an expansion in the range of products and services offered
B. a guarantee of confidential and secure commercial interactions
C. poor distribution


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the main emphases of a sector or industry.
簡述特定部門或產業所強調的主要重點
2. Cite specific applications, including examples of commercialization.
舉出商品化的特定實例
3. Describe the mid-term or long term benefits of such commercialization to a particular field of technology.
說明產品/服務商品化後對特定領域或部門的中長期利益
4. Describe the mid-term or long term benefits of such commercialization for practical purposes.
說明產品/服務商品化後在商業實際運用裡的中長期利益