有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 687

Citing Examples of Product/Service Commercialization
(產品/服務銷售實例)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • senior citizens’ living independently
  • the norm rather than the exception
  • in collaboration with
  • residential community
  • long term care model
  • hotel-style management
  • high-quality comfort
  • leased out
  • population trends
  • industrial planners


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Who has collaborated with RUENTEX Construction Company in establishing a senior citizens’ residential community in Tan-shui?
A. the Department of Health
B. Rien Fu Newlife Company
C. the Taiwanese government

2. What should be the norm rather than the exception?
A. Commercial opportunities are limited.
B. Governmental authorities can evaluate the least appropriate management strategies.
C. Senior citizens can live independently.

3. How was the senior citizens’ residential community in Tan-shui established?
A. by providing high-quality comfort with 300 residential units
B. by drawing on the Japanese long term care model to provide residents with hotel-style management.
C. by evaluating the most appropriate management strategies

4.Why is the climate for growth opportunities in the long-term care sector in Taiwan favorable?
A. because of the successful operation of senior citizens’ residential communities
B. because of the competitiveness level of businesses
C. because of population trends and enhanced living standards

5. What are governmental authorities and industrial planners anxious to do?
A. create numerous commercial opportunities
B. govern the successful operation of senior citizens’ residential communities
C. evaluate the most appropriate management strategies


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the main emphases of a sector or industry.
簡述特定部門或產業所強調的主要重點
2. Cite specific applications, including examples of commercialization.
舉出商品化的特定實例
3. Describe the mid-term or long term benefits of such commercialization to a particular field of technology.
說明產品/服務商品化後對特定領域或部門的中長期利益
4. Describe the mid-term or long term benefits of such commercialization for practical purposes.
說明產品/服務商品化後在商業實際運用裡的中長期利益