有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 688

Citing Examples of Product/Service Commercialization
(產品/服務銷售實例)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:
  • information technology vendors
  • tendency to outsource
  • appraising
  • National Health Insurance scheme
  • information technology supplier
  • contracted firm
  • collaborative relationship
  • mutually beneficial
  • medically oriented
  • crux


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What percentage of all domestic hospitals outsource at least one business task to a contracted firm?
A. 65%
B. 80%
C. 45%

2. What do hospital clinics in Taiwan tend to do?
A. select the most appropriate software package to meet their needs
B. establish collaborative relationships with the National Health Insurance scheme
C. outsource their medical information needs to information technology vendors

3. How could one characterize the collaborative relationship between the purchaser and provider of outsourcing?
A. Independent of each other
B. mutually beneficial
C. mutually exclusive

4.When was the National Health Insurance scheme in Taiwan established?
A. in 1992
B. in 1993
C. in 1995

5. What has been extensively adopted in clinical practice since the establishment of National Health Insurance?
A. medically oriented information technology
B. high quality software packages
C. computer systems


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the main emphases of a sector or industry.
簡述特定部門或產業所強調的主要重點
2. Cite specific applications, including examples of commercialization.
舉出商品化的特定實例
3. Describe the mid-term or long term benefits of such commercialization to a particular field of technology.
說明產品/服務商品化後對特定領域或部門的中長期利益
4. Describe the mid-term or long term benefits of such commercialization for practical purposes.
說明產品/服務商品化後在商業實際運用裡的中長期利益