有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 689

Citing Examples of Product/Service Commercialization
(產品/服務銷售實例)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise


I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

Electronic Healthcare Record (EHR)
yield annual profits
National Health Insurance Bureau
average compound growth rate
outsourcing of information systems

  • play a profound role in
  • decision-making process
  • operational planning
  • subjective views
  • faces many uncertainties

II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How much did the American information industry outsource to the medical services sector in 2001?
A. over $US 2,809,000,00
B. $US 383,000,000
C. over $US 1,755,000,000

2. How much did the American information industry outsource to the medical services sector in 2005?
A. $US 383,000,000
B. $US 2,809,000,00
C. nearly $US 1,755,000,000

3. What do information technology-related applications play a profound role in?
A. the decision-making process
B. the operational planning of hospitals
C. both A and B

4.What necessitates the adoption of a scientific method to formulate the decision-making process?
A. the fact that the decision-making process faces many uncertainties
B. the fact that the average compound growth rate is 12.5%
C. the fact that commercial opportunities have arisen from the development of the Electronic Healthcare Record

5. What sort of views do managers often adopt in decision making?
A. objective ones
B. optimistic ones
C. subjective ones

Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the main emphases of a sector or industry.
簡述特定部門或產業所強調的主要重點
2. Cite specific applications, including examples of commercialization.
舉出商品化的特定實例
3. Describe the mid-term or long term benefits of such commercialization to a particular field of technology.
說明產品/服務商品化後對特定領域或部門的中長期利益
4. Describe the mid-term or long term benefits of such commercialization for practical purposes.
說明產品/服務商品化後在商業實際運用裡的中長期利益