有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 690

Citing Examples of Product/Service Commercialization
(產品/服務銷售實例)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

recent biotechnological developments
commercialization of
diverse areas
genetic engineering
cell fusion
bioreaction technology

  • fermentation technology
  • enzyme technology
  • bioreactors
  • cell cultures
  • embryo transplantation


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. What application has attracted considerable interest?
A. that of cell fusion and cell culture approaches to human cell signal transduction
B. that of human cell signal transduction to cell fusion and cell culture approaches
C. that of biotechnology to agriculture, genetically modified food and other industrial sectors

2. What can mitigate many genetic defects to enhance human health and provide employment opportunities?
A. embryo transplantation technology
B. gene recombination technology
C. DNA technology

3. What is an emerging trend worldwide?
A. nucleus transplantation
B. fermentation technology
C. biotechnology

4.What perspective is adopted in determining that the demand for biotechnology applications that prevent disease is increasing?
A. a holistic one
B. a medical one
C. a financial one

5. What have recent biotechnological developments in Taiwan led to?
A. the design of highly effective medical procedures
B. the exporting of biotechnology methods developed locally
C. the commercialization of biological methods


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce the main emphases of a sector or industry.
簡述特定部門或產業所強調的主要重點
2. Cite specific applications, including examples of commercialization.
舉出商品化的特定實例
3. Describe the mid-term or long term benefits of such commercialization to a particular field of technology.
說明產品/服務商品化後對特定領域或部門的中長期利益
4. Describe the mid-term or long term benefits of such commercialization for practical purposes.
說明產品/服務商品化後在商業實際運用裡的中長期利益