有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 691

Identifying Future Directions and Challenges in Developing a Product or Service
(產品/服務開發的未來動向及挑戰)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

Personal Handy-phone System (PHS)
greater Taipei region
First International Telecom
frequency range
prefix
accommodate the growing number of

  • fermentation technology
  • system capacity
  • accommodate an additional
  • cope with
  • call congestion
  • value-added services


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. How did First International Telecom effectively respond to the increasing number of mobile phone users and frequency range?
A. By developing real-time multimedia services and popularize real-time GPS information transmission
B. by outperforming all of its competitors
C. by obtaining approval for an additional 500,000 phone numbers with the prefix 0966

2. How has First International Telecom accommodated the growing number of phone subscribers?
A. by expanding system capacity
B. by selecting various songs or dialogues to replace monotonous ring tones
C. by increasing the diversity of mobile telecommunication services

3. What does First International Telecom plan to develop?
A. a “Mobile Ring Tone” service
B. the Personal Handy-phone System for cellular phones
C. real-time multimedia services and popularize real-time GPS information transmission

4.What does First International Telecom seek to expand?
A. its value-added services
B. its vision of full coverage telecommunications
C. audio quality online

5. How many mobile phone users subscribe to the “Mobile Ring Tone” service?
A. more than 15,000
B. around 10,000
C. less than 5,000


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce a sector or industry concerned with the development of a specific product or service.
簡述部門或產業對特定產品/服務的關注
2. Describe product or service development in detail.
針對特定產品/服務的發展詳細說明
3. Cite a specific application.
舉一個特定應用實例
4. Describe future directions or potential applications of this product or service.
說明該產品/服務未來的發展方向及其發展潛能