有效撰寫英文商業策略 (Writing Effective Business Strategies)

Exercise 692

Identifying Future Directions and Challenges in Developing a Product or Service
(產品/服務開發的未來動向及挑戰)

I. Pre-Listening Exercise
II. Listening Exercise
III. Post-Listening Exercise



I. Pre-Listening Exercise [Top]

Check the meanings of the following words and expressions:

rapid development of
accelerated the delivery of
shortened the life cycle
engaged in
innovative designs
repositioning products

  • digital camera sector
  • dominate the global market
  • conceptual development
  • goal-oriented and systematic approach
  • mutually beneficial results
  • accurately predict consumer trends and preferences


II. Listening Exercise [Top]
Listen to the conversation by pressing the "Play" button and then answering the following questions. Press the "Final score" button to check your quiz results.


1. Which countries dominate the global digital camera market?
A. Taiwan and Korea
B. Japan and the United States
C. China and Germany

2. What necessitates the continuous incorporation of advanced technologies in product design to satisfy consumer tastes?
A. product innovation
B. marketing strategies
C. government investment

3. What does the limited and subjective experience of such designers severely limit?
A. the delivery of new information products
B. design quantity and quality
C. the life cycle of consumer electronics products

4.What percentage of all sales comes from new products that were innovated by hi-tech industries?
A. over 30%
B. over 40%
C. over 50%


Score =


III. Post-Listening Exercise [Top]

Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:

1. Introduce a sector or industry concerned with the development of a specific product or service.
簡述部門或產業對特定產品/服務的關注
2. Describe product or service development in detail.
針對特定產品/服務的發展詳細說明
3. Cite a specific application.
舉一個特定應用實例
4. Describe future directions or potential applications of this product or service.
說明該產品/服務未來的發展方向及其發展潛能