Identifying Future Directions and Challenges in Developing a Product or Service (產品/服務開發的未來動向及挑戰)
I. Pre-Listening Exercise II. Listening Exercise III. Post-Listening Exercise
Check the meanings of the following words and expressions:
service-oriented franchisers stake a claim differentiated products brick-and-mortar industries has evolved over time aging prevention and treatment
1. What drives TSC? A. the island’s increasingly competitive market B. a highly talented staff of professionals from multidisciplinary fields C. effective and inexpensive beauty products
2. What are conventional marketing strategies aimed at? A. service-oriented franchisers B. various information sources C. traditional brick-and-mortar industries
3. How does TSC strive to lead the cosmetics sector? A. by addressing global concerns over aging prevention and treatment B. by attempting to transform the cosmetics sector with safe, effective and inexpensive beauty products C. by aggressively pursuing large capital investment, state-of-the-art technologies
4.Why has TSC aggressively pursued large capital investment, state-of-the-art technologies and various information sources? A. to further strengthen its core competence B. to become a globally competitive leader in this intensely competitive sector C. both A and B
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Write a paragraph that makes an inference from statistics regarding a product or service by following this structure:
1. Introduce a sector or industry concerned with the development of a specific product or service. 簡述部門或產業對特定產品/服務的關注 2. Describe product or service development in detail. 針對特定產品/服務的發展詳細說明 3. Cite a specific application. 舉一個特定應用實例 4. Describe future directions or potential applications of this product or service. 說明該產品/服務未來的發展方向及其發展潛能
