商用英文-柯泰德線上英文論文編修訓練服務

Syllabus

(1) Course objectives (general)

To introduce common forms of Business English in order to promote a company’s international image, including how to describe a) market trends for products or services, b) development of a product or service, c) a project to develop a product or service, d) a company introduction, e) a company division or department, f) a technology, g) an industry and h) a company’s technical or research capabilities.

(2) Course texts

Effectively Communicating Online by Ted Knoy

Writing Effective Marketing English by Ted Knoy
　

(3) Course materials

(4) Suggested readings

technical editing

Substance&Style: Instruction and Practice in Copyediting by Mary Stoughton
Style: Ten Lessons in Clarity and Grace by Joseph Williams
Technical Editing by Lola Zook

curriculum text

How to Write and Publish Engineering Papers and Reports by Herbert B. Michaelson Second Edition
Technical Writing and Professional Communication for Nonnative Speakers of English by Thomas N. Huckin and Leslie A. Olsen International edition
How to Write and Publish a Scientific Paper by Robert A. Day Fourth edition
The Scientist's Handbook for Writing Papers and Dissertations by Antoinette M. Wilkinson
Handbook of Technical Writing by Charles T. Brusaw Fourth edition
Technical Writing by John M. Lannon Sixth edition
Effective Technical Communication by Anne Eisenberg

grammatical or style reference

The Mc-Graw Hill Style Manual: A Concise Guide for Writers and Editors Edited by Marie M. Longyear
A Manual for Writers of Term Papers, Theses, and Dissertations by Kate L. Turabin Fifth edition

for non-native speakers of English

Writing Up Research: Experimental Research Report Writing for Students of English by Robert Weissberg and Suzanne Buker
A Handbook for Technical Communication by Jacqueline K. Neufeld
English Oral Presentations for Chinese Technical Writers by Ted Knoy
Principles and Techniques of English Oral Presentations: A Guidebook for Chinese Managerial and Technical Professionals by Chia-Jung Tsai
Technical Contacts: Materials for developing listening and speaking skills for the student of technical English by Nick Brieger and Jeremy Comfort
Learn to Listen; Listen to Learn: Advanced ESL/EFL Lecture Comprehension to Develop Note-taking Skills by Roni S. Lebauer

(5) Course homework

Written assignments will be sent for editing to the instructor via e-mail (tedaknoy@ms11.hinet.net) as an attached file in Microsoft Word format. The instructor will edit the files using the editing tool inside of the "Tools" box of Microsoft Word and, then, return the edited files to the student. During the final week of the course, the student will submit the final assignments on a 3.5 size diskette(Word format).

Assignment	Percent
預測市場趨勢產品或服務研發專案描述公司或組織介紹組或部門介紹科技介紹產業介紹組織或公司研究能力描述	20%
Online exercises	25%
Mid-term examination	25%
Final examination	30%
Course grade	100%

(6) Norms for class assignments

The instructor assesses the above assignments on the basis of the following norms:

Structure	Each class assignment must be written according to the structure taught in class.
Style	Each class assignment must be written in clear and concise English, omitting any grammatical, general writing style, or Chinese colloquial errors.
Usability	Each class assignment must not only have a particular audience in mind, but attempt to link the technical information with the particular reader's interest(s).

( 開發此產品的原因; a. 科技層面 (1) 相關產品 (2) 潛在利潤 b. 財務層面; 開發領域的市場趨勢; 產品開發的組織策略和方案 a.策略的界定（包括最高目標及主要重點）b.執行策略方案的界定; 市場調查 a.產品的商業潛力 b.產品運用的範疇 )

The Chinese Online Writing Lab

商用英文

Syllabus

Schedule

Class one

Class two

Class three

Class four

Class five

Class six

Class seven

Class eight

Class nine

Class Ten

Class eleven

Class twelve

Class thirteen

Class fourteen

Class fifteen

Class sixteen

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